ELEMENT

PERFORMANCE CRITERIA

1. Determine scope of program

1.1 Research and analysis is undertaken to determine trends and issues and the need for a program consistent with organisational strategic direction.

1.2 Target audience and characteristics are defined to inform program planning.

1.3 Aims and objectives are specified for the program and performance measures agreed which allow assessment of improvement/influence in community behaviours and attitudes.

2. Develop program

2.1 The program type, implementation, and support required to meet the needs of the targetgroups and organisational aims, outcomes and objectives are determined.

2.2 Resource options to implement the program are determined and preferred option identified.

2.3 Sponsorship/joint venture opportunities are investigated to maximise impact within budget.

2.4 Cost effective resources and materials are accessed that are relevant to the target group and the subject.

2.5 A pilot program is conducted where appropriate to assess effectiveness in achieving required outcomes and changes made as necessary.

3. Implement program

3.1 Constraints and opportunities for implementing the program are identified.

3.2 Production of resources is managed to ensure that relevant materials are available in sufficient quantities to meet identified needs.

3.3 The program is managed to meet agreed performance indicators within budget.

3.4 Ongoing monitoring of program is undertaken during the implementation phase.

4. Evaluate effectiveness of program

4.1 Changes in target group practice are measured against predetermined performance indicators.

4.2 Timely and relevant adjustments are made to future program to reflect evaluation outcomes.

4.3 Market response is evaluated to determine effectiveness of the program and amendments are made to reflect market feedback.

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

budgeting

program design and management

research and analysis

Required Knowledge

application of performance measures

education principles

knowledge of current principles and practices relating to developing public education programs

marketing principles

target groups

use of educational support materials

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential for this unit that competence be demonstrated in:

Development implementation and evaluation of a public safety awareness program

Consistency in performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments.

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment in conjunction with presentation of portfolio evidence.

Specific resources for assessment

No special requirements.

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Research and analysis may include:

review of common public enquiries

compliance levels

new trends

seasonal trends

issues

Target groups may be selected based on:

age

location of residence

gender

type of residence

type of vehicle

drinking habits

driving habits

language

cultural group

Materials and resources may include:

video

displays

pamphlets

trainers

experts

signage

multilingual information

Programs may include:

incentives

penalties

education

community participation

Constraints to implementing program may include:

budget cuts

availability of planned resources

legislative liability and areas of jurisdiction